{"id":9893,"date":"2023-07-25T10:00:00","date_gmt":"2023-07-25T01:00:00","guid":{"rendered":"https:\/\/sora1.jp\/blog\/?p=9893"},"modified":"2025-04-30T11:28:12","modified_gmt":"2025-04-30T02:28:12","slug":"sales-strategy-2","status":"publish","type":"post","link":"https:\/\/sora1.jp\/blog\/sales-strategy-2\/","title":{"rendered":"\u3010\u4f01\u696d\u5fc5\u898b\u3011\u8ca9\u58f2\u6226\u7565\u3068\u306f\uff1f\u7a2e\u985e\u30fb\u7acb\u3066\u65b9\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u306e\u306b\u8981\u3059\u308b\u6642\u9593\uff1a\u7d04<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">\u5206<\/span><\/span>\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/22210624_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/22210624_m-copy-min.jpg\" alt=\"\u3010\u4f01\u696d\u5fc5\u898b\u3011\u8ca9\u58f2\u6226\u7565\u3068\u306f\uff1f\u7a2e\u985e\u30fb\u7acb\u3066\u65b9\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5fb9\u5e95\u89e3\u8aac\" class=\"wp-image-10022\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/22210624_m-copy-min.jpg 660w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/22210624_m-copy-min-300x200.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/22210624_m-copy-min-485x323.jpg 485w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" 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id=\"marketing support\" href=\"https:\/\/sora1.jp\/doc\/form_ds_service?any1=blog&amp;any2=organic&amp;any3=marketing\" title=\"\">\u6599\u91d1\u3082\u308f\u304b\u308b\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599<\/a>\u300d\u3092\u7121\u6599\u3067\u914d\u5e03\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u4f75\u305b\u3066\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n\n\n<p><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">\u8ca9\u58f2\u6226\u7565\u3068\u306f<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4020187_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"371\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4020187_m-copy-min.jpg\" alt=\"\u8ca9\u58f2\u6226\u7565\u3068\u306f\" class=\"wp-image-10020\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4020187_m-copy-min.jpg 660w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4020187_m-copy-min-300x169.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4020187_m-copy-min-485x273.jpg 485w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" 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class=\"wp-block-heading\">\u8ca9\u58f2\u6226\u7565\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u8ca9\u58f2\u6226\u7565\u304c\u91cd\u8981\u306a\u7406\u7531\u3068\u3057\u3066\u306f\u3001<strong>\u6642\u4ee3\u306b\u3088\u308b\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u5909\u5316\u304c\u95a2\u4fc2<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<br>\u8fd1\u5e74\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u304f\u306bBtoB\u5546\u6750\u306e\u5834\u5408\u3001\u5358\u4fa1\u306e\u9ad8\u3055\u3084\u8907\u6570\u4eba\u306b\u3088\u308b\u8a71\u3057\u5408\u3044\u304c\u30cd\u30c3\u30af\u3068\u306a\u308a\u3001\u691c\u8a0e\u671f\u9593\u304c\u9577\u671f\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<br>\u3053\u308c\u307e\u3067\u306f\u52d8\u3084\u7d4c\u9a13\u306b\u3088\u3063\u3066\u58f2\u308c\u3066\u3044\u305f\u5546\u6750\u3067\u3042\u3063\u3066\u3082\u3001\u6642\u4ee3\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u6210\u679c\u3078\u3064\u306a\u304c\u3089\u306a\u3044\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u62bd\u8c61\u7684\u306a\u8ca9\u58f2\u306f\u5b89\u5b9a\u3057\u305f\u58f2\u308a\u4e0a\u3052\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u8ad6\u7406\u7684\u306a\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ca9\u58f2\u6226\u7565\u306e\u7a2e\u985e<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4294579_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"467\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4294579_m-copy-min.jpg\" alt=\"\u8ca9\u58f2\u6226\u7565\u306e\u7a2e\u985e\" class=\"wp-image-10021\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4294579_m-copy-min.jpg 660w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4294579_m-copy-min-300x212.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/4294579_m-copy-min-485x343.jpg 485w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" 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class=\"wp-block-heading\">\u73fe\u5728\u306e\u5e02\u5834\u8abf\u67fb<\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u5e02\u5834\u8abf\u67fb\u3092\u304a\u3053\u306a\u3044\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br><strong>\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u7af6\u5408\u4ed6\u793e\u3092\u6bd4\u8f03\u3057\u3001\u72ec\u81ea\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307b\u304b\u306b\u3082\u5e02\u5834\u306e\u666f\u6cc1\u3084\u793e\u4f1a\u7684\u306a\u52d5\u5411\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u63d0\u4f9b\u3059\u308b\u5546\u6750\u306b\u30cb\u30fc\u30ba\u304c\u3042\u308b\u306e\u304b\u3092\u8abf\u3079\u3066\u3044\u304d\u307e\u3059\u3002<br>\u5e02\u5834\u8abf\u67fb\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u8ca9\u58f2\u65b9\u6cd5\u3092\u6c7a\u3081\u308b\u91cd\u8981\u306a\u691c\u8a0e\u6750\u6599\u3068\u306a\u308b\u305f\u3081\u3001\u59a5\u5354\u305b\u305a\u306b\u304a\u3053\u306a\u3046\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7af6\u5408\u30fb\u81ea\u793e\u306e\u5206\u6790<\/h3>\n\n\n\n<p>\u5e02\u5834\u8abf\u67fb\u306e\u5b8c\u4e86\u5f8c\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u306e\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<br><strong>\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9055\u3044\u3001\u5f37\u307f\u3001\u30b7\u30a7\u30a2\u7387\u3001\u55b6\u696d\u529b\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u3067\u5206\u6790<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u5206\u6790\u3092\u3059\u308b\u3068\u304d\u306f\u7b2c\u4e09\u8005\u76ee\u7dda\u3092\u610f\u8b58\u3057\u3001\u5ba2\u89b3\u7684\u306a\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br>\u7af6\u5408\u4ed6\u793e\u306b\u3042\u3063\u3066\u81ea\u793e\u306b\u306a\u3044\u3082\u306e\u306f\u4f55\u304b\u3001\u5dee\u5225\u5316\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3069\u3053\u304b\u306a\u3069\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ab2\u984c\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n<p>\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790\u3092\u7d42\u3048\u305f\u3089\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br>\u5229\u76ca\u7387\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u4f4e\u4e0b\u306a\u3069\u4f01\u696d\u306b\u3088\u3063\u3066\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u8ab2\u984c\u304c\u308f\u304b\u308a\u3065\u3089\u3044\u3068\u304d\u306f\u3001<strong>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3084\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d2\u30a2\u30ea\u30f3\u30b0\u306e\u5b9f\u65bd\u306a\u3069\u304c\u304a\u3059\u3059\u3081<\/strong>\u3067\u3059\u3002<br>\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u3067\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308b\u306e\u3067\u3001\u5fc5\u305a\u304a\u3053\u306a\u3046\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u6a19\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u81ea\u793e\u304c\u62b1\u3048\u308b\u8ab2\u984c\u304c\u660e\u78ba\u5316\u3055\u308c\u305f\u3089\u3001\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<br><strong>\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u65b9\u5411\u6027\u304c\u30d6\u30ec\u305a\u306b\u5fc5\u8981\u306a\u8981\u7d20\u304c\u898b\u3064\u304b\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3092\u5e74\u9593100\u4e07\u5186\u3068\u3059\u308b\u5834\u5408\u3001\u5229\u76ca\u7387\u3084\u6708\u9593\u58f2\u308a\u4e0a\u3052\u3092KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068\u3057\u307e\u3059\u3002<br>\u660e\u78ba\u306a\u76ee\u6a19\u306b\u3088\u3063\u3066\u76ee\u6307\u3059\u3079\u304d\u65b9\u5411\u6027\u304c\u6c7a\u307e\u308b\u306e\u3067\u3001\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u305f\u3042\u3068\u306f\u5fc5\u305a\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<a class=\"cta-btn-01\" href=\"https:\/\/sora1.jp\/doc\/form_ds_service?any1=blog&any2=organic&any3=marketing\"><i class=\"fas fa-caret-right\"><\/i> \u8cc7\u6599\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u300d\u3092\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\r\n\n\n\n\n<h2 class=\"wp-block-heading\">\u8ca9\u58f2\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/24471746_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/24471746_m-copy-min.jpg\" alt=\"\u8ca9\u58f2\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" class=\"wp-image-10023\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/24471746_m-copy-min.jpg 660w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/24471746_m-copy-min-300x200.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/24471746_m-copy-min-485x323.jpg 485w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/figure>\n\n\n\n<p>\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u308b\u306b\u306f\u3001\u73fe\u5728\u306e\u8ab2\u984c\u3084\u554f\u984c\u70b9\u3082\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\u305d\u3093\u306a\u3068\u304d\u306b\u6d3b\u7528\u3067\u304d\u308b\u3082\u306e\u304c\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001<strong>\u5206\u6790\u3084\u554f\u984c\u89e3\u6c7a\u3001\u6226\u7565\u7acb\u6848\u306a\u3069\u3092\u304a\u3053\u306a\u3046\u67a0\u7d44\u307f<\/strong>\u3067\u3059\u3002<br>\u3053\u3061\u3089\u3067\u306f\u3001\u8ca9\u58f2\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3C\u5206\u6790<\/h3>\n\n\n\n<p>3C\u5206\u6790\u306f\u3001<strong>\u81ea\u793e\u3068\u5468\u56f2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<br>Customer\uff08\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u304a\u308a\u3001\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u52d5\u304d\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u6226\u7565\u3092\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PEST\u5206\u6790<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001<strong>\u81ea\u793e\u306e\u5916\u7684\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<br>Politics\uff08\u653f\u6cbb\uff09\u3001Economy\uff08\u7d4c\u6e08\uff09\u3001Society\uff08\u793e\u4f1a\uff09\u3001Technology\uff08\u6280\u8853\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u304a\u308a\u30014\u3064\u306e\u5916\u7684\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u7684\u8981\u56e0\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u6642\u4ee3\u306b\u5408\u308f\u305b\u305f\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SWOT\u5206\u6790<\/h3>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u3001<strong>\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u5f37\u307f\u3068\u5f31\u307f\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<br>Strength\uff08\u5f37\u307f\uff09\u3001Weakness\uff08\u5f31\u307f\uff09\u3001Opportunity\uff08\u6a5f\u4f1a\uff09\u3001Threat\uff08\u8105\u5a01\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u304a\u308a\u30014\u3064\u306e\u9805\u76ee\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u5f31\u307f\u3092\u306a\u304f\u3057\u3066\u5f37\u307f\u3092\u6d3b\u304b\u3059\u305f\u3081\u306e\u6226\u7565\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u306e\u3067\u3001\u8ca9\u58f2\u6226\u7565\u3060\u3051\u3067\u306a\u304f\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u3068\u3057\u3066\u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STP\u5206\u6790<\/h3>\n\n\n\n<p>STP\u5206\u6790\u306f\u3001<strong>\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u3066\u512a\u4f4d\u6027\u306e\u3042\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<br>Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff09\u3001Targeting\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\uff09\u3001Positioning\uff08\u7acb\u3061\u4f4d\u7f6e\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u9806\u756a\u3067\u5b9f\u65bd\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u3088\u3063\u3066\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3002<br>\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5dee\u5225\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VRIO\u5206\u6790<\/h3>\n\n\n\n<p>VRIO\u5206\u6790\u306f\u3001<strong>\u81ea\u793e\u306e\u5185\u90e8\u30ea\u30bd\u30fc\u30b9\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<br>Value\uff08\u7d4c\u6e08\u7684\u4fa1\u5024\uff09\u3001Rareness\uff08\u5e0c\u5c11\u6027\uff09\u3001Imitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09\u3001Organization\uff08\u7d44\u7e54\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u304a\u308a\u30014\u3064\u306e\u5185\u90e8\u30ea\u30bd\u30fc\u30b9\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5185\u90e8\u30ea\u30bd\u30fc\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u8ab2\u984c\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u6539\u5584\u7b56\u3092\u767a\u898b\u3057\u305f\u3044\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30da\u30eb\u30bd\u30ca\u5206\u6790<\/h3>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u5206\u6790\u306f\u3001<strong>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<br>\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u9023\u3059\u308b\u4eee\u60f3\u4eba\u7269\u50cf\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u304d\u306f\u6c0f\u540d\u3084\u6027\u5225\u3001\u5e74\u9f62\u3001\u8077\u696d\u306a\u3069\u3092\u7d30\u304b\u304f\u6307\u5b9a\u3057\u307e\u3059\u3002<br>\u30da\u30eb\u30bd\u30ca\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u76ee\u7dda\u306e\u60a9\u307f\u3084\u8981\u671b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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rt-postfix\">\u5206<\/span><\/span>\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b89\u5b9a\u3057\u305f\u58f2\u308a\u4e0a\u3052\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5546\u6750\u3092\u8ca9\u58f2\u3059\u308b\u306e\u304b\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u8a08\u753b\u6027\u306e\u3042\u308b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 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