{"id":8264,"date":"2023-01-17T10:00:00","date_gmt":"2023-01-17T01:00:00","guid":{"rendered":"https:\/\/sora1.jp\/blog\/?p=8264"},"modified":"2025-07-29T16:12:11","modified_gmt":"2025-07-29T07:12:11","slug":"marketing-funnel","status":"publish","type":"post","link":"https:\/\/sora1.jp\/blog\/marketing-funnel\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u610f\u5473\u3084\u5b9a\u7fa9\u30fbBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u306e\u306b\u8981\u3059\u308b\u6642\u9593\uff1a\u7d04<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">\u5206<\/span><\/span>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25128914_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"591\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25128914_m-copy-min.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u610f\u5473\u3084\u5b9a\u7fa9\u30fbBtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac\uff01\" class=\"wp-image-8422\" style=\"width:660px\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25128914_m-copy-min.jpg 880w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25128914_m-copy-min-300x201.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25128914_m-copy-min-768x516.jpg 768w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25128914_m-copy-min-485x326.jpg 485w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306e1\u3064\u3068\u3057\u3066\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3042\u307e\u308a\u805e\u304d\u99b4\u67d3\u307f\u304c\u306a\u3044\u8a00\u8449\u3067\u3042\u308b\u305f\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u4eba\u306f\u5c11\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7d50\u8ad6\u304b\u3089\u3044\u3046\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u307e\u3067\u9032\u3080\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3066\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br>\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3069\u306e\u3088\u3046\u306a\u3068\u304d\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u610f\u5473\u3084\u5b9a\u7fa9\u304b\u3089\u3001\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u682a\u5f0f\u4f1a\u793esora\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u306f\u300c<a id=\"marketing support\" href=\"https:\/\/sora1.jp\/doc\/form_ds_service?any1=blog&amp;any2=organic&amp;any3=marketing\" title=\"\">\u6599\u91d1\u3082\u308f\u304b\u308b\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599<\/a>\u300d\u3092\u7121\u6599\u3067\u914d\u5e03\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/sora1.jp\/doc\/form_ds_wp_note?any1=blog&amp;any2=organic&amp;any3=marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"270\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/ds_cta_note-3.png\" alt=\"\" class=\"wp-image-10178\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/ds_cta_note-3.png 601w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/ds_cta_note-3-300x135.png 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2023\/06\/ds_cta_note-3-485x218.png 485w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25286740_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"660\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25286740_m-copy-min.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\" class=\"wp-image-8424\" style=\"width:660px\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25286740_m-copy-min.jpg 880w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25286740_m-copy-min-300x225.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25286740_m-copy-min-768x576.jpg 768w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25286740_m-copy-min-485x364.jpg 485w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001<strong>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\u3092\u56f3\u306b\u307e\u3068\u3081\u305f\u3082\u306e<\/strong>\u3067\u3059\u3002<br>\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u300c\u6f0f\u6597\uff08\u3058\u3087\u3046\u3054\uff09\u300d\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u3001\u9006\u4e09\u89d2\u5f62\u306e\u5f62\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>1920\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u30b5\u30df\u30e5\u30a8\u30eb\u30fb\u30ed\u30fc\u30e9\u30f3\u30c9\u30fb\u30db\u30fc\u30eb\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u300cAIDMA\u300d\u306e\u767a\u5c55\u5f62\u3068\u3057\u3066\u767b\u5834\u3057\u307e\u3057\u305f\u3002<br>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u306f\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n\n\n\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n\n\n\n<li>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u6982\u8981\u3084\u7279\u5fb4\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/h3>\n\n\n\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001<strong>AIDMA\u3092\u3082\u3068\u306b\u3057\u305f\u57fa\u672c\u3068\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/strong>\u3067\u3059\u3002<br>\u300c\u8a8d\u77e5\u300d\u2192\u300c\u8208\u5473\u30fb\u95a2\u5fc3\u300d\u2192\u300c\u6bd4\u8f03\u30fb\u691c\u8a0e\u300d\u2192\u300c\u8cfc\u5165\u300d\u306e\u6d41\u308c\u306b\u3088\u3063\u3066\u9006\u4e09\u89d2\u5f62\u306e\u304b\u305f\u3061\u306b\u56f3\u5f0f\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3088\u3063\u3066\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u3092\u5f53\u3066\u306f\u3081\u3066\u3001\u8cfc\u5165\u305b\u305a\u306b\u96e2\u8131\u3057\u3066\u3044\u308b\u539f\u56e0\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br>\u4f8b\u3048\u3070\u300c\u6bd4\u8f03\u30fb\u691c\u8a0e\u300d\u306e\u6bb5\u968e\u3067\u96e2\u8131\u7387\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u4e0b\u5c64\u3067\u3042\u308b\u300c\u8cfc\u5165\u300d\u90e8\u5206\u3092\u5e83\u3052\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u4ed5\u7d44\u307f\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001<strong>\u8cfc\u5165\u5f8c\u306e\u9867\u5ba2\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/strong>\u3067\u3059\u3002<br>\u300c\u7d99\u7d9a\u300d\u2192\u300c\u7d39\u4ecb\u300d\u2192\u300c\u767a\u4fe1\u300d\u306e\u6d41\u308c\u3067\u4e09\u89d2\u5f62\u306e\u304b\u305f\u3061\u306b\u56f3\u5f0f\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084EC\u30b5\u30a4\u30c8\u306a\u3069\u7d99\u7d9a\u5229\u7528\u304c\u91cd\u8981\u3068\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br>SNS\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3067\u4e00\u822c\u4eba\u306e\u53e3\u30b3\u30df\u30fb\u8a55\u4fa1\u304c\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u307e\u3067\u81f3\u3063\u305f\u9867\u5ba2\u304cSNS\u304b\u3089\u53e3\u30b3\u30df\u3092\u767a\u4fe1\u3057\u3001\u305d\u306e\u5185\u5bb9\u3092\u898b\u305f\u65b0\u305f\u306a\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3059\u308b\u6d41\u308c\u3068\u306a\u308a\u307e\u3059\u3002<br>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306f\u9867\u5ba2\u5074\u304c\u4e3b\u4f53\u3068\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u305f\u3081\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u3084\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305fSNS\u306e\u300c\u3044\u3044\u306d\uff01\u300d\u300c\u30d5\u30a9\u30ed\u30fc\u300d\u300c\u30b7\u30a7\u30a2\u300d\u306a\u3069\u5171\u611f\u3092\u5f97\u308b\u3053\u3068\u3078\u306e\u610f\u8b58\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/h3>\n\n\n\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3068\u306f\u3001<strong>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb<\/strong>\u3067\u3059\u3002<br>\u9867\u5ba2\u304b\u3089\u306e\u8a8d\u77e5\u5ea6\u62e1\u5927\u304b\u3089\u8cfc\u5165\u3078\u3068\u3064\u306a\u3052\u3001\u767a\u4fe1\u307e\u3067\u3092\u5206\u6790\u3059\u308b\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u306f\u3001\u7d71\u4e00\u611f\u304c\u306a\u3044\u72b6\u614b\u3067\u65bd\u7b56\u304c\u5b9f\u884c\u3078\u3068\u79fb\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306a\u3089\u8a8d\u77e5\u304b\u3089\u767a\u4fe1\u307e\u3067\u3092\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u5206\u3051\u3066\u3001\u7d71\u4e00\u611f\u3092\u6301\u305f\u305b\u306a\u304c\u3089\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u7d42\u4e86\u3067\u306f\u306a\u304f\u3001\u8cfc\u5165\u5f8c\u306e\u30a2\u30d5\u30bf\u30fc\u30b1\u30a2\u3092\u3057\u3066\u65b0\u305f\u306a\u9867\u5ba2\u3092\u4f5c\u308b\u307e\u3067\u304c\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u3059\u3002<br>\u500b\u4eba\u304c\u4e3b\u4f53\u3068\u306a\u3063\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<a 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style=\"width:660px\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25050360_m-copy-min.jpg 880w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25050360_m-copy-min-300x199.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25050360_m-copy-min-768x509.jpg 768w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25050360_m-copy-min-485x321.jpg 485w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u65bd\u7b56\u3067\u6d3b\u7528\u3059\u308b\u3068\u304d\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f53\u3066\u306f\u3081\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002<br>\u4f8b\u3048\u3070\u57fa\u672c\u3068\u306a\u308b\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306b\u3088\u3063\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u6700\u9069\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a8d\u77e5\uff1a\u5e83\u544a\u306e\u51fa\u7a3f\u30fb\u9867\u5ba2\u306e\u95b2\u89a7\u6570\u3092\u5897\u3084\u3059<\/li>\n\n\n\n<li>\u8208\u5473\u30fb\u95a2\u5fc3\uff1a\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306eLP\u306b\u8a2a\u308c\u308b<\/li>\n\n\n\n<li>\u6bd4\u8f03\u30fb\u691c\u8a0e\uff1a\u9867\u5ba2\u304c\u985e\u4f3c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u6bd4\u8f03\u3059\u308b<\/li>\n\n\n\n<li>\u8cfc\u5165\uff1a\u9867\u5ba2\u3092\u8cfc\u8cb7\u30fb\u7533\u8fbc\u3078\u3068\u3064\u306a\u3052\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u304c\u3069\u306e\u6bb5\u968e\u306b\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u53d6\u308a\u7d44\u3080\u65bd\u7b56\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u6574\u7406\u3092\u3057\u3066\u6b21\u306b\u9032\u3093\u3067\u3082\u3089\u3046\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<br>\u3082\u3057\u8a8d\u77e5\u30d5\u30a7\u30fc\u30ba\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6539\u5584\u3059\u308b\u306a\u3089\u3001<strong>\u9867\u5ba2\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u60c5\u5831\u3067\u3042\u308b\u304b\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u5927\u5207<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u5fc3\u7406\u7684\u5909\u5316\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u30da\u30eb\u30bd\u30ca\u4f5c\u308a\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<br>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3065\u3089\u3044\u3068\u304d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u307f\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25458040_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"622\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25458040_m-copy-min.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u4e8b\u4f8b\" class=\"wp-image-8425\" style=\"width:660px\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25458040_m-copy-min.jpg 880w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25458040_m-copy-min-300x212.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25458040_m-copy-min-768x543.jpg 768w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25458040_m-copy-min-485x343.jpg 485w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u5b9f\u969b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u306f\u3044\u304f\u3064\u3082\u3042\u308a\u307e\u3059\u3002<br>\u56fd\u5185\u3060\u3051\u3067\u306a\u304f\u6d77\u5916\u3067\u3082\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u8cfc\u5165\u307e\u3067\u306e\u6d41\u308c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3082\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b<strong>\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u6539\u5584\u3092\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u304c\u6d3b\u7528\u3055\u308c\u305f\u4e8b\u4f8b<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<br>\u82f1\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u30e1\u30f3\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u300c<a href=\"https:\/\/www.charlestyrwhitt.com\/us\/home\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.charlestyrwhitt.com\/us\/home\">Charles Tyrwhitt<\/a>\u300d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52d5\u753b\u5e83\u544a\u306b\u3088\u3063\u3066ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u30925\u500d\u3001CVR\uff08\u6700\u7d42\u6210\u679c\u7387\uff09\u30922.2\u500d\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u8a8d\u77e5\u306e\u6bb5\u968e\u3067\u306f\u52d5\u753b\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u3053\u3068\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u7d39\u4ecb\u3057\u3001\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u305f\u3002<br>\u305d\u3057\u3066\u9577\u5c3a\u52d5\u753b\u3068\u9759\u6b62\u753b\u306e\u4e21\u65b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f97\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306f\u9055\u3046\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u30fb\u691c\u8a0e\u3057\u3001\u5f37\u307f\u3092\u7406\u89e3\u3057\u305f\u4eba\u304c\u8cfc\u5165\u6bb5\u968e\u3078\u3068\u9032\u307f\u307e\u3059\u3002<br>\u8cfc\u5165\u6bb5\u968e\u3067\u306f\u5546\u54c1\u306e\u5272\u5f15\u3084\u7121\u6599\u914d\u9001\u306a\u3069\u304a\u5f97\u306a\u60c5\u5831\u3092\u7d39\u4ecb\u3057\u3001\u6700\u7d42\u7684\u306a\u7372\u5f97\u3078\u3068\u4fc3\u9032\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u7684\u306bROAS\u3068CVR\u3092\u9ad8\u3081\u3001CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3092\u4e0b\u3052\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<br>\u3053\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u5f53\u3066\u306f\u3081\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6539\u5584\u3059\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u7d50\u679c\u3092\u6b8b\u3059\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blog.hubspot.jp\/marketing-funnel\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u57fa\u790e\u301c\u5fdc\u7528\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3060\u3051\u3067\u306f\u306a\u3044\uff01\u6700\u65b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3010\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u3011\u3068\u306f<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25213640_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"587\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25213640_m-copy-min.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3060\u3051\u3067\u306f\u306a\u3044\uff01\u6700\u65b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3010\u30d5\u30e9\u30a4\u30db\u30fc\u30eb\u3011\u3068\u306f\" class=\"wp-image-8423\" style=\"width:660px\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25213640_m-copy-min.jpg 880w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25213640_m-copy-min-300x200.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25213640_m-copy-min-768x512.jpg 768w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/25213640_m-copy-min-485x324.jpg 485w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u300cHubspot\u300d\u3067\u306f\u3001\u6642\u4ee3\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u305f\u6700\u65b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u300c\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u300d\u3068\u3044\u3046\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<br>\u30d5\u30e9\u30a4\u30db\u30fc\u30eb\u306f<strong>\u5f93\u6765\u306e\u3088\u3046\u306a\u6f0f\u6597\u578b\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u5186\u5f62\u306e\u304b\u305f\u3061\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c55\u958b<\/strong>\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u5468\u56f2\u306b\u306f\u300cAttract\uff08\u60f9\u304d\u3064\u3051\u308b\uff09\u300d\u3001\u300cEngage\uff08\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\uff09\u300d\u3001\u300cDelight\uff08\u6e80\u8db3\u3055\u305b\u308b\uff09\u300d\u306e3\u3064\u304c\u3042\u308a\u3001\u9867\u5ba2\u7372\u5f97\u304b\u3089\u30d5\u30a1\u30f3\u5316\u307e\u3067\u3092\u4e00\u4e38\u3068\u306a\u3063\u3066\u304a\u3053\u306a\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u3088\u3046\u306b\u6bb5\u968e\u3054\u3068\u306b\u65bd\u7b56\u3092\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3092\u4e2d\u5fc3\u306b\u5168\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8003\u3048\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u65b9\u6cd5\u3067\u3059\u304c\u3001\u73fe\u4ee3\u306e\u9867\u5ba2\u306b\u5408\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3067\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/24740550_m-copy-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"657\" src=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/24740550_m-copy-min.jpg\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3067\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\" class=\"wp-image-8419\" style=\"width:660px\" srcset=\"https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/24740550_m-copy-min.jpg 880w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/24740550_m-copy-min-300x224.jpg 300w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/24740550_m-copy-min-768x573.jpg 768w, https:\/\/sora1.jp\/blog\/wp-content\/uploads\/2022\/12\/24740550_m-copy-min-485x362.jpg 485w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p>\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u610f\u5473\u3084\u5b9a\u7fa9\u3001\u7a2e\u985e\u3001\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<br><strong><span class=\"marker\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u9867\u5ba2\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u6d41\u308c\u3092\u56f3\u306b\u307e\u3068\u3081\u308b\u3082\u306e<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u767a\u751f\u3057\u3066\u3044\u308b\u554f\u984c\u3092\u767a\u898b\u3057\u3001\u6539\u5584\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u6210\u679c\u7387\u306e\u5411\u4e0a\u3078\u3068\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br>\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u69d8\u5316\u3055\u308c\u308b\u73fe\u5728\u3067\u306f\u96e3\u3057\u3044\u624b\u6cd5\u3067\u3059\u304c\u3001\u53d6\u308a\u6271\u3046\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u306f\u5341\u5206\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f53\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u3092\u53c2\u8003\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<br>sora\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u306f\u3001\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u3055\u307e\u3056\u307e\u306aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u554f\u984c\u70b9\u30fb\u6539\u5584\u7b56\u306e\u767a\u898b\u304c\u96e3\u3057\u3044\u3068\u304d\u306f\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<a 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rt-postfix\">\u5206<\/span><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306e1\u3064\u3068\u3057\u3066\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u307e\u308a\u805e\u304d\u99b4\u67d3\u307f\u304c\u306a\u3044\u8a00\u8449\u3067\u3042\u308b\u305f\u3081\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u4eba\u306f\u5c11\u306a\u3044\u3067\u3057\u3087\u3046\u3002 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